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The second part of SEO is keyword research. There are many different kinds of keywords that you can choose from, but there is one thing that all good keywords should have; relevance. You want your keywords to be relevant to your subject matter. For example, if you are selling dog food, then the keywords related to dog food would be things like "dog food," "pet foods" or even "puppies." These keywords would not be very helpful because they do not describe specifically what you sell. On the other hand, if you were selling a service to people who had dogs, such as grooming their pets, then these keywords would be much better. In this case, you might use the keywords "dog groomer," "grooming dogs," or even "doggy day care." All of these are pretty much relevant to your business.
Once you have decided which keywords to use, it's time to write some content. Make sure that the content is written using those keywords. When writing the content, always make an effort to include words that the search engines can pick up on. It may seem obvious that you need to put keywords in the title tag, but there are often times where you can get away with not adding them to the title tag. Many times, the search engines find the keywords through the body of the page itself, so you don't really need to add them to the title tag. It's best to always follow the rules, though.
Make certain that every page on your site has unique content. If you have two pages on your site that both contain exactly the same information, the search engines won't know which one you want to rank higher, and they won't be able to properly index your site.
The third step in SEO is link building. The most important thing about link building is that it needs to be done correctly. Some people try to build links by getting friends and family members to post a link back to their site on their social networking sites. While this method does work sometimes, it is usually not worth the effort. What is more effective is to find websites that are similar to yours, and ask if they would like to exchange links. For instance, if your site is about dog grooming, you could look at sites selling pet accessories, such as collars, leashes, and beds. If they're interested in exchanging links, then great! Just remember to only exchange links with sites that have a high PageRank, so that you won't hurt their rankings.
Some people also try to build links by purchasing links from companies that offer paid advertising. This is also not effective. First off, search engines are starting to catch on to this type of link building, so it is no longer a secret technique. Secondly, this sort of link building is considered spamming, and it is frowned upon by the search engines. If they see links appearing on your site from another company that is trying to buy links, then they view that as you simply buying popularity instead of being useful.
Lastly, it is important for you to keep track of all of the links that you receive from websites. Whenever you receive a link from someone new, make sure that you check out their site. Look for ways that you can reciprocate, and make sure that your link is placed on a page that has quality content. Once again, if you are selling something, then you can mention a competitor somewhere on your site. Also, if you provide a service, then you can refer customers to a review that was posted on another site.
In summary, the three parts of SEO are keyword research, content creation, and link building. Each of these steps is necessary to improve your presence on search engines, so make sure that you complete each one before moving onto the next one. If you follow these simple guidelines, you will be on your way to ranking highly on search engines.
